The original Chewits advertisements featured the ‘Monster Muncher’, a Godzilla-resembling mascot on the hunt for something chewy to eat.  But the ‘Monster Muncher’ could only be quelled by a pack of Chewits. They used claymation special effects, and also included a voiceover style reminiscent of a 1950s radio serial.

The essential guide to a chewier chew.

“Introducing the essential guide to a chewier chew.

1. First try Wellington Boots.
2. Then try a rubber boat
3. And sample a rubber plant

Then, and only then will you be ready for the six chewy fruit flavours of Chewits.

No fruit chew chews chewier.”